Businesses of all sizes are feeling the pressure to maintain a pace of constant innovation. It’s not enough to keep up with the industry, you must remain one step ahead. This means embracing ideas beyond your current R&D practices. Having access to new ideas—sometimes even outside your area of expertise—is critical to staying relevant. Ask Kodak, who couldn’t innovate beyond the concept of photographic film, or imagine if Blockbuster innovated into video-on demand?

Globally, more businesses are incorporating crowdsourcing as a crucial component of their innovation strategy. The world’s largest brands like Lockheed Martin, National Geographic, Anheuser-Busch, GE and so many more consistently use the concept of open innovation to stimulate areas of their business that aren’t progressing as quickly as they need. You, too, can take your business to the next level with the power of the crowd.